As part of their Spring/Summer ’22 campaign, Sakara needed a captivating landing page to attract customers and serve as a central hub for their 30 Day Reset nutrition program.
I was entrusted with designing the user experience and interface for this page.
SCOPE
Art Direction
UX/UI
SOFTWARE
Figma
Context
Sakara caters to the modern, health-conscious woman who appreciates the goodness of whole-food, plant-based, and nutrient-dense meals delivered right to her doorstep.
Brand Personality
Fresh
Clean
Aspirational
Luxury
Intentional
Target Market
Women
18 – 35
High Income
Values health and wellness
Wireframes
I iterated on several variations of rough wireframes based on the content required by Marketing. At the end, we settled on a 50/50 grid that emphasized airiness, accessibility and functionality.
Style
MOODBOARD
The campaign photography for SS20 features fresh-faced models in simplistic neon clothing. I curated images to establish a tone of voice that would complement the existing campaign material.
Drawing inspiration from the aesthetics of vintage country clubs, I felt particularly drawn to the crisp, clean lines of vibrant pools and tennis courts. These swipes created a microcosm of energetic spring/summer months, which I felt reflected the brand very well.
COLOR
Primary
Secondary (Campaign Imagery)
Final Designs
